April 13, 2008

The Color Red and the Color Yellow


Sometimes a color can make a world of difference. In this case our case study was about the accent color for the magazine cover.

Red was very strong for the soft looking environment. We proposed yellow and we believe the result was so very harmonious. The dark gray lights against the sunlit background showing a river was the ideal connection for a little yellow and, we as people, need to see pleasant, restful things.

That is why color is so important, specially when it becomes subtle.

We wish you a pleasant and harmonious day.

: : Ars Cives Art Director : :